The Dubai-owned airline Emirates has announced a 60m-euro (£52m, $82m) sponsorship deal with AC Milan.
The four-year deal, due to begin in July, will see Emirates become Serie A team AC Milan’s shirt sponsor in place of the Austrian betting company BWin.
Emirates already sponsors several football teams including Paris Saint Germain, Hamburg and Arsenal.
The airline has a pre-existing sponsorship deal with AC Milan that does not include shirt sponsorship.
Speaking to reporters on Friday, AC Milan’s vice president Adriano Galliani said the £52m deal could eventually be worth even more to the club if results on the field go its way.
Milan also has a sponsorship deal with German sports kit maker Adidas until June 2017.
Categories: Money, US Markets, World Economy
No Comments »
No Responses to “AC Milan signs £52m Emirates deal”
Care to comment?